P - Pitching: The process of presenting and sell ideas to potential clients, networks, or investors.

E - Exploring: Research and explore different concepts and themes for potential content.

M - Mapping: Outlining and mapping out ideas for content, including storylines, characters, and plot points.

D - Developing: Fleshing out and developing ideas into scripts, treatments, or other content formats.

A - Analyzing: Evaluating feedback from audiences, critics, or test screenings to improve content.

S - Strategizing: Creating a plan for marketing, distribution, and release of content.